Visual Identity System for LATAM B Lab Corporation
B Labs is globally know to be the movement of people using business as a force for good.
Therefore, the identity must create engagement with its broad audience. We were invited to shift their visual identity to an iconic and bold visual system that inspires people to become protagonists of change. Inspired by their iconic icon we expanded it to become a framing holding device as a window for a better future and created a illustrated iconography to amplify our pillars and our vision of a better world.
Therefore, the identity must create engagement with its broad audience. We were invited to shift their visual identity to an iconic and bold visual system that inspires people to become protagonists of change. Inspired by their iconic icon we expanded it to become a framing holding device as a window for a better future and created a illustrated iconography to amplify our pillars and our vision of a better world.
Lead Graphic Design and Copywriting @ Tátil Design
Creative directors: Fred Gelli, Renan Benvenuti
Designers:Alexandre Baltazar, Anna Fonsecca, Camila Dias, Daniel Souza, Jade Aiello, Mariana Leme
Strategy: Amanda Gebara, Letizia Trannin, Paula Marchiori
Content:Ana Cunha, Dani Varanda, Mila Bartilotti
Account Executives: Anthonia Nanci, Bianca Cruz, Ulliana Ferrari.
Production: Emanuel Zanoni
Illustrations / Motions: David Galasse, Gabriel Parente.