We have been invited by Coca-Cola Brazil to create a packaging and design experience for its new e-commerce. For the packaging, we got inspiration from graphic elements found in the transport system and mail package boxes, using micro corrugated cardboard to appreciate the bold & simple principle of the brand. The Unboxing Happiness concept was born with the objective of transforming the simplest moments into special ones. Emphasising the Coca-Cola bottles that, through a purchase journey with emotional experience, have gained personalisation and exclusivity. Through the choice of simple materials we also helped reducing the environmental impact. More than just packaging, a memory.
Packaging and Visual Identity @ Pharus Design - 2016
Project selected at the Prêmio ABRE DA EMBALAGEM BRASILEIRA 2017
