Visual Identity System
Sistema B leads a movement of people using business as a force for good. Therefore, the identity must create engagement with its broad audience. We´ve shifted from the guilt, tedious, and complex expressions to something iconic, bold, contemporary, and fresh that inspires people to become protagonists of change.
Copywriting and Lead Graphic Design @ Tátil Design - 2020/2021
Creative directors: Fred Gelli, Renan Benvenuti
Designers:Alexandre Baltazar, Anna Fonsecca, Camila Dias, Daniel Souza, Jade Aiello, Mariana Leme
Strategy: Amanda Gebara, Letizia Trannin, Paula Marchiori
Content:Ana Cunha, Dani Varanda, Mila Bartilotti
Account Executives: Anthonia Nanci, Bianca Cruz, Ulliana Ferrari.
Production: Emanuel Zanoni
Illustrations / Motions: David Galasse, Gabriel Parente.